From blank slate to making it a reality...these are the things that make it all worth the while.
Brand & Concept Development
Brand strategy and design; market opportunity and positioning; product and service development; customer experience design; retail concepts and format innovation. For start up to established businesses.
Acquisition & Loyalty
Strategy and program development to attract, engage and retain consumers. With a rigor around feedback and measurement, expert guidance on building campaigns and programs that are effective and bring measurable return.
Market and competitive insights to size opportunities and best channels for execution. Primary and secondary research to gain insights into consumer behavior, preferences, and drivers to buy. Throw in a little gut instinct too.
Strategy & Planning
Go-to-market strategy for product launch and new businesses. Marketing, segmentation, media and advertising planning for omni-channel experience. Strategy and planning for the business or on a project basis.
It's not just the channels, but making sure you've got something to say. Intertwining the good, fun, and yes, sometimes salesy info to the right targets at the right times. Social/influencer strategy & execution, digital advertising & analytics, loyalty strategy, mobile app design.
Corporate and brand messaging platforms; strategic positioning; thought leadership; brand storytelling. This is the core of every brand that is essential to win the hearts and minds of customers.
Design & Creative
Logos, naming, product hierarchies, tagline development. Photography and imagery standards, visual identity guidelines, advertising campaign creative and tactical design. Adept professional that balances design and business objectives and always on brand.
Data is challenging. But key. Whether sizing a market opportunity, or tying campaign metrics to business objectives, insights and actions drawn from data analysis are necessary every step of the way.